Arnold Palmer

Arnold Daniel Palmer (born September 10, 1929) is an American professional golfer, who is generally regarded as one of the greatest players in the history of men's professional golf. He has won numerous events on both the PGA Tour and Champions Tour, dating back to 1955. Nicknamed "The King," he is one of golf's most popular stars and its most important trailblazer, because he was the first superstar of the sport's television age, which began in the 1950s. He is part of "The Big Three" in golf, along with Jack Nicklaus andGary Player, who are widely credited with popularizing and commercialising the sport around the world.

Palmer won the PGA Tour Lifetime Achievement Award in 1998, and in 1974 was inducted into the World Golf Hall of Fame.

Palmer won seven major championships:

• The Masters: 1958, 1960, 1962, 1964
• U.S. Open: 1960
• The Open Championship: 1961, 1962

Palmer's most prolific years were 1960–1963, when he won 29 PGA Tour events, including five major tournament victories, in four seasons. In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award. He built up a wide fan base, often referred to as "Arnie's Army", and in 1967 he became the first man to reach one million dollars in career earnings on the PGA Tour. By the late 1960s Jack Nicklaus and Gary Player had both acquired clear ascendancy in their rivalry, but Palmer won a PGA Tour event every year from 1955 to 1971 inclusive, and in 1971 he enjoyed a revival, winning four events.

Palmer won the Vardon Trophy for lowest scoring average four times: 1961, 1962, 1964, and 1967. He played on six Ryder Cup teams: 1961, 1963, 1965, 1967, 1971, and 1973. He was the last playing captain in 1963, and captained the team again in 1975.

Palmer was eligible for the Senior PGA Tour (now the Champions Tour) from its first season in 1980, and he was one of the marquee names who helped it to become successful. He won ten events on the tour, including five senior majors.

Palmer won the first World Match Play Championship in England, an event which was originally organized by McCormack to showcase his stable of players. Their partnership was one of the most significant in the history of sports marketing. Long after he ceased to win tournaments, Palmer remained one of the highest earners in golf due to his appeal to sponsors and the public.